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14 May 12

Quadion acompaña el Scrum Gathering Buenos Aires 2012

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Quadion se encuentra entre los principales sponsors del Scrum Gathering Regional Event que tendrá lugar los días 23 y 24 de mayo en la sede de Mario Bravo 1050 de la Universidad de Palermo, Ciudad de Buenos Aires, Argentina.

Organizadas por la Comunidad Latinoamericana de Metodologías Ágiles, las jornadas surgieron como respuesta a la necesidad de reunir a profesionales y destacados referentes del área IT con la misión de compartir experiencia y conocimientos en los temas más sobresalientes de la agenda internacional del desarrollo ágil de software con Scrum.

Serán dos jornadas completas de sesiones con expertos locales, regionales e internacionales. El primer día de conferencia tradicional, con varios tracks de talleres y charlas y el otro destinado a un espacio abierto (Open Space), donde los asistentes tendrán la posibilidad de proponer y votar las sesiones.

Para más información acerca del evento, visiten http://sg2012.agiles.org/

 

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11 May 12

Case – Custom ERP Implementation Using Scrum

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Background

Until 2009, South American Tours S.A, receptive tourism operator, with 25 employees in Argentina and more than 130 in its branches in Brazil, Chile, Ecuador, Peru and Germany, used a very simple administration system called “Tour Office” for its every day processes.

A hundred percent devoted to operations, this system wouldn’t allow the board of directors a comprehensive analysis of the company’s profitability or management controls on a daily basis.

By late 2006, the company’s new administrative team spotted inefficient processes responsible for a poor, ineffective managerial strategy. Being “Tour Office”outsourced , SAT remained captive of its supplier who wouldn’t adapt their software to either a new way of doing things or to the necessary changes in a swinging business.

Quadion was called by this board of directors for the last stage of the 2008/ 2009 re engineering phase?. Quadion’s involvement was meant to target an updated system compatible with the newest trends and able to automate many of the processes that until then had been manual and error prone. The ultimate expected result: integrating the day to day operations into a unique business management tool that could provide a global vision for directors and shareholders.

Quadion, that had worked with the board in a project with similar characteristics for the Land Registry Office obtaining outstanding results, proposed a year work plan for developing an ERP (Enterprise Resource Planning) suiting the company’s real needs.

The Process

There were setbacks on the way. As months went by some business difficulties popped up, adding an unexpected complexity to the originally approved plan.

As the team worked on the project, new definitions, variables and modules arose showing a clear clash with the previously agreed requirements. After six months of work, it was obvious that the system would not have the original scope and that changes and modifications would occur on a daily basis, thus the project had to be redesigned.

It was agreed to work on “incremental prototypes”, two–week working modules that would produce really short “deliverables” that could validate progress, obtain customer feedback and quickly correct possible deviations and mistakes. Scrum was the selected working framework and almost two years were necessary to build the application suite.

Only by the beginning of the third year the system ran smoothly in a production environment, with all the variables under control.

The Solution

The implemented solution “SatNet” is an ERP (Enterprise Resource Planning or a Resource Planning System) that works very well with South American Tours accounting system (Microsoft Dynamics GP) allowing an overall and efficient management of all the sectors of the company, reaching all its branches from a unique integrated system.

The Implementation

Going from the old system to SatNet meant an additional challenge. The project team had to deal with a strong resistance to change and lack of trust in the new method as the board gained a wider access to the company’s operations and exerted more control on the business as a whole.

The process to align the company behind common goals and set a new corporative culture implied the board’s strong commitment. It was only achievable by means of various trips and in-company workshops which resulted in a successful and integrated system understanding.

Balance

As a result of the implementation, SatNet allowed the board to have real information on their operations and a quantum leap on the company’s decision making process. Operating costs were successfully reduced in a 30% as processes were automated, dead time eliminated, mistakes minimized and unnecessary tasks erased. All this had a direct impact on customers, who experienced fastest response times as SAT improved its customer service.

Undoubtedly, the biggest strength was the integration of the administrative and operations areas which resulted in a visible balance and a clear direction of the company’s numbers. The ultimate goal had finally been achieved: a thorough analysis of SAT’s profitability.

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03 Apr 12

EntreMujeres lanza su nueva App iPad

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El sitio de contenidos femeninos de Clarín ideó en conjunto con Quadion Technologies el concepto y desarrollo de la nueva herramienta, con selección de contenidos exclusiva y funcionalidades pensadas para consumidoras activas y dinámicas.

Mediante la app, las usuarias pueden acceder a los contenidos de la web, seleccionados y editados con exclusividad para formato iPad.

“La consumidora de Entremujeres es una persona activa y extremadamente dinámica. Con gran avidez de contenidos, pero poco tiempo para consumirlos. La idea de la aplicación es hacerle fácil y rápido el acceso a estos contenidos, organizándolos en un diseño intuitivo, pero a la vez bellamente cálido, como es el mundo del diseño de productos femeninos”, comentó Patricio Cavalli, responsable de nuevas tecnologías de Quadion.

Rapidez de acceso al contenido, legibilidad, diseño y manejo intuitivo están entre las funcionalidades pensadas para el target femenino del site. Asimismo, las usuarias pueden guardar artículos en favoritos para ser leídos offline, realizar sharing de contenidos y seguimiento en redes sociales.

“Pusimos especial énfasis en el diseño de la aplicación, para que no sólo se destaque en su aspecto estético sino que además provea una interfaz de usuario muy amigable y funcional.”, indicó Pablo Bendersky, CTO de Quadion.

La idea y el desarrollo de la herramienta fue pensada en conjunto por el equipo de trabajo de Quadion Technologies, y las áreas de Tecnología y Contenidos Editoriales de Entremujeres.

“Con su aplicación para iPad, Entremujeres hace su entrada al terreno de las tablets por la puerta grande. El mundo iPad ofrece infinitas posibilidades para crear grandes experiencias para usuarios y marcas. Y por supuesto es también muy exigente, lo que nos atrae mucho por la dimensión del desafío”, señaló Santiago Perincioli, Subgerente Planeamiento y Desarrollo Comercial AGEA SA.

La aplicación se puede descargar en forma gratuita desde el AppStore de Apple (o haciendo click aquí)

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28 Mar 12

Quadion Sponsors Scrum Gathering Buenos Aires 2012

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We’re proud to announce Quadion is sponsoring the Regional Gathering Event in Buenos Aires, Argentina, taking place on May 23rd and 24th.

There will be a traditional conference first day with several tracks of workshops and talks and a full second day of Open Space, where the attendees will be able to propose and vote sessions.

Scrum Gathering Buenos Aires 2012 Regional Event will take place May 23th and 24th, 2012 at University of Palermo’s campus in Mario Bravo 1050, Buenos Aires City, Argentina.

Register now to attend 2 days of presentations, workshops and Open Space with experts and colleagues from Latin America, USA and Europe!

For more information, please visit http://sg2012.agiles.org/en/
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23 Mar 12

The Marshmallow Challenge

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21 Mar 12

Newsletter – March 2012

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Check out our latest newsletter here: http://bit.ly/GHWceS


Not subscribed yet? Please, do so here: http://bit.ly/GElAgw

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13 Mar 12

Argenprop lanza su versión Web Mobile

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Argenprop, el portal líder de clasificados web de Argentina, estrena su version Mobile Web desarrollada por Quadion.

Habiendo participado en el desarrollo de otras aplicaciones nativas para dispositivos móviles (iPhone, iPad, Android), acompañamos a la marca en el desarrollo del componente que faltaba para aquellos usuarios del portal que no utilizan apps, pero si navegan desde el browser del teléfono.

La versíon mobile está disponible para todos los usuarios que accedan al sitio a través de los navegadores de sus smartphones y permite realizar búsquedas de propiedades, ubicarlas geoposicionalmente, y ver detalles y galerías de fotos con una interfaz acorde al dispositivo.

Esta nueva versión es un paso clave para la marca, que sigue ofreciendo más y mejores opciones a su consumidor.

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12 Mar 12

NineGaps Still Being Featured in the AppStore

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Since November ’11 (for four months in a row now), our addictive award winning math puzzle game can be found under the Learning Math section of the AppStore. Users can also get to the game by clicking on the Math Apps link present in Apple’s website.

Thanks Apple!

If you haven’t tried NineGaps yet, we encourage you to join the thousands of users who are already playing this addictive puzzle game. Just follow this iTunes link!

 

 

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05 Mar 12

Quadion lanza versión 1.4 para iPhone de su exitoso Nine Gaps

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La aplicación sigue consolidándose con un lugar destacado en la AppStore de Apple

Ininterrumpidamente desde noviembre de 2011, la exitosa y premiada aplicación de juegos matemáticos creada por Quadion Technologies es seleccionada por la AppStore en la sección Learning Math

El vínculo entre la aplicación y la AppStore ya tiene su historia. Por tercer año consecutivo, la tienda de aplicaciones señala periódicamente a NineGaps entre las destacadas para la citada sección  Aprendizaje de Matemáticas.

Con varios niveles de juego, NineGaps permite al usuario resolver contra reloj desafíos compuestos por ecuaciones matemáticas.   

La aplicación nació en el 2009 pero Apple la incorporó formalmente en 2010 con su segunda versión entre las 100 apps destacadas de su oferta especial de juegos Back To School para ser vendida en paquetes educativos a más de mil colegios de los EE.UU, obteniendo más de 20.000 descargas, con una facturación estimada de 20.000 dólares.  

La versión para Mac ya se encuentra lista y estará disponible en el AppStore en los próximos días.

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02 Mar 12

The Emergence of Windows Phone and the Slow Decay of RIM’s BlackBerry

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By Patricio Cavalli, Buenos Aires, January 25th, 2012.

Section 1: The Scenario; it’s (mostly) all about the apps, stupid.

On January 24, 2012, Apple, Inc. announced its first quarter results, which included a market cap of USD 97.6 billion and iPhone and iPad sales of 37 and 14 million units.

Since there was no doubt who number one was, the eyes of the mobile world switched then to the two platforms now competing directly with Apple: Android in smartphones and the Kindle Fire in tablets.

The questions abounded around these two OS and products (Android is an operating system leased by Google, Inc. to multiple device manufacturers and therefore works on multiple hardware devices; while the Kindle Fire is a proprietary device of Amazon, Inc. which also uses Android as its OS):

  • Will the Kindle Fire remain as the second-in-place tablet, gaining on the lower-income tier and the iPad retain its leadership on the high-tier market?
  • Will Apple produce a low price version of the iPhone to gain penetration in lower- income segments, while keeping the current version of the phone as its top notch device?
  • Will Apple’s introduction of the iBook Author software make a dent in Amazon’s ebook marketplace?

However, the on look failed to point on one crucial direction, which could be the real winner-takes-it-all battle of the next year.

While iOS and Android are two well-established platforms, with either one -depending on the source- leading the race, a battle for the third place looms in the horizon.

As the late Steve Jobs noted in the D8 conference, “people are behaving differently in mobile than they do in desktop. We have all the data, and people are not doing search in mobile. The don’t look for a Thai restaurant in Google, they go to Yelp. They spend their time in apps”.

As perhaps the biggest example of the app importance, when BlackBerry suffered its 2011 three day outage on its email service, it offered its customers a USD 100 gift certificate as compensation to be used in its applications marketplace.

So, the competition in mobile is not only for device-per-user sold, and the battle is not for quantity of devices sold or user engagement, but for the applications market dominance.

And it will not be for the first or second place -both positions usually interchangeable- but for the more carnivore third position.

While Apple maintains the highest use and inventory record in this arena, Android follows closely growing in developer interest, inventory figures, consumer engagement and in-app advertising investment.

All figures point to RIM’s BlackBerry as the third device in the pole position. Yet, at this point, RIM’s third place is anything but secure.

Section 2: RIM as the challenged platform.

There are three key factors that could make RIM stumble and fall to the obscure fourth place in the app market usage.

a) The Fear Factor

RIM’s Corporation woes and recent failures have shed a shadow of doubt over the future of the company. In many developers and brand managers’ minds still looms the failure of Nokia’s Symbian OS and its OVI Store marketplace.

Even if it is clear than RIM and Nokia are two different companies, many developers faced complications when the company decided it would drop Symbian as its OS. Investment plans had to be revised; learning curves were suddenly useless and developers recommendations to clients in terms of adopting or investing in the platform turned to bad advise, undermining the client’s confidence in their developers.

In that sense, recent announcements by RIM that it would suspend it new o.s. (named BBX) release; its changes in upper management including the recent dismissal of its co- CEOs; the continual loss of value of its shares and news that its BlackBerry PlayBook tablet had a serious security issue keep hurting the Canada-based company.

Be it for psychological, emotional or purely economical issues (and sometimes even prejudice), developers tend to focus their efforts in platforms that are not only successful, but that seem solid and futurible.

There is a rationale behind this, of course. When a developer has to invest time and money, be it his own (in own-brand applications) or a client’s money (for instance, in branded apps), it is obvious he or she will try to avoid risk as much as possible.

With all its hype and growth figures, mobile is still a young-and-developing arena, where stakes are high and the risk of failing is closely linked with the risk of fracture.

A brand, corporation or platform that shows weakness or does not offer enough safety to developers and their clients, is quickly transformed in a no-go zone for those, specially in times of economic unease.

RIM’s Dev. Center’s help desk response times have become longer in the past months, and the company’s ability to interact quickly and eagerly with developers or to maintain its application market up to pace is coming under question.

In November 2011, RBC Capital Markets analyst Mike Abramsky wrote in a note to investorsthat his checks have shown “slowing domestic sell-through, plus impacts from recent service outages and PlayBook challenges (delayed software, sluggish sell- through) [Forbes.com]

“Long before the iPhone took the world by storm, and before Google even dreamed about getting into the phone business, Research in Motion was on top of the consumer electronics mountain. Today, sadly, it is buried under it, and industry insiders everywhere wonder whether RIM will survive. What happened? Harmful strategy. Unforced errors. And, mostly, really bad marketing. On this, RIM is in good company in the consumer electronics industry, where so many manufacturers market poorly. But few have made so many marketing mistakes so quickly,” wrote consultant and author Alex Goldfayn in a Mashable Op-Ed.

b) The Platform Factor

While Apple’s iOS and Google’s Android were created as app-oriented platforms, RIM’s OS was conceived as a send-and-receive platform for email management on the go ( a task at which it excels).

But when it comes to developing applications, the possibilities in design and user interface development are crucial factors.

An operating system that allows users more options will always be favored by developers, not only because it enables them -and the brand they develop for- to enhance the user’s experience, but because it will allow to put themselves and their work on the spotlight.

On January 9, 2011 the website Übergizmo.com published this much-commented vignette about mobile gaming blockbuster Angry Birds:

While of course a joke, nobody would have thought of this with iOS or Android.

For brands which enter or compete in the mobile arena, user engagement is a critical issue. Retaining a person in the app with not only a engaging proposal but with constantly renewed perks and easter eggs is one of the top priorities developers set to their apps. And the metrics used in mobile are quickly shifting the question from “How many downloads do we have?” to “How much time is the user spending within the app?”

In this scenario, RIM’s o.s. Has yet a lot to demonstrate before it becomes a real “sandbox” for app development, and many are beginning to out speak doubts about this really happening.

BlackBerry users are not among the most time-spending and app-downloading persons, mainly because what applications give them are not great experiences.

In general, the best app BlackBerry has come up with is its BlackBerry Messenger, a great functionality, but one easily replicated by WhatsUp, iMessage for iOS or other apps.

And there is of course the technical side of it. Developing for BlackBerry and its Java- based tech platform is more difficult or slow for developers, starting a vicious cycle: the slower the process, the less attention is payed to the platform, the less updated the developer gets, the more difficult and time-consuming developing is, which slows the development process and so on and so forth.

c) The economy factor.

Mobile development is an economic paradox. It is a fast-paced growing sector within a recession-bound economy, using mostly never-tried-before (and therefore economically unproven) technologies, facing unexpected consumer reactions and thriving on old business models (consider the media or content industries for instance) to create profits.

The few tried-and-true items found on a developers’ track record are mostly 3 to 5 year- old findings.

And developing companies are mostly startups, with scarce funding and business models which at best seem weird and mostly usually are incomprehensible for mainstream financial institutions.

In this context, with the challenges listed before, RIM’s BlackBerry is becoming an economic no-go zone for developers.

With lower consumer engagement, higher production costs and longer deployment times, programming for BlackBerry is becoming the least cost-efficient platform to program for.

The less programmers are interested in the platform, the more costly this becomes, pushing prices up.

An application developed for BlackBerry devices can cost about 15% more money and be developed in twice the time.

RIM is looking to modernize its platform to the recently announced BBX, which it hopes will put its smartphones on par with its top-tier rivals and help it compete in the domestic U.S. market. However, BBX-powered smartphones are not due until mid-2012, by which time smartphone OSs will have seen further improvements and RIM is expected to play catch-up even then. [Forbes.com]

According to the New York Times, RIM has begun offering Android programmers Free BlackBerry Tablets for Their Apps. Which is a confusing offer, because the it implies developers would bring their Android apps made for android-operated tablets into the PlayBook.

Nevertheless, RIMs approach to developers has been not only confusing but at times harmful: in its effort (or despair) to increase inventory, it has begun to develop cost-free apps for top-notch brands, undermining the developer’s chances of doing business and thus hurting their revenues.

d) The Brand Factor

All this, of course affects the brands developers work for, be it their own or third-parties.

Amid the economic turmoil, brand and marketing managers are being pressed more than ever to optimize investments and make better profit margins.

And while mobile is an industry with an expected growth rate (Mobile ad spend in the United States is expected to reach $2.6 billion in 2012, according to a new forecast from eMarketer published on January 26, 2012), brands want to see their money used in the most savvy ways.

Brand managers who dwell in the mobile arena risk more than those who don’t. Specially in emerging markets like Latin America. One easily argues that managers that don’t risk never win and that in the long run, brands which ignore mobile apps will lose the engagement war.

But the long term is not the only term that counts.

Development companies have an obligation to give their clients good advice, that suits their needs and helps them thrive through the scenarios and risky paths we encourage them to take.

Today, brands and mobile projects which have just begun exploring the arena are advised have to think carefully before entering the BlackBerry realm.

With all its massivity, BlackBerry is not playing the game we think brands must play in mobile: the application game. Be it for developing their own apps, for branded apps or for running mobile ad campaigns in third-party apps.

BlackBerry apps have no charm, no nice interfaces, no seamless integration with social networks, and the proliferation of devices and screen sizes makes it more costly to develop. And BlackBerry users don’t seem to be spending most of their time downloading and moreover using apps.

Brands are advised to develop web apps in HTML5 o state of the art mobile webs instead of apps, when thinking of BlackBerry.

Even though more limited than dedicated apps, these options prove to be more cost- effective than developing apps for BlackBerry.

Section 3: Windows 7 as the emerging platform.

Windows Phone 7 (aka WP 7 or Win7) is the successor to Microsoft’s Windows Mobile platform.

Microsoft unveiled Windows Phone on February 15, 2010, at Mobile World Congress 2010 in Barcelona and revealed additional details at MIX 2010 on March 15, 2010.

The final SDK was made available on September 16, 2010.
HP later decided not to build devices for Windows Phone, citing that it wanted to focus on devices for its newly purchased webOS.

Windows Phone supports twenty-five languages and Windows Phone Marketplace allows buying and selling applications in 35 countries and regions.

On October 11, 2010, Microsoft’s CEO Steve Ballmer announced 10 devices operating Windows Phone, made by HTC, Dell, Samsung, and LG, with sales beginning on October 21, 2010 in Europe and Australia and November 8, 2010 in the United States. The devices were available on 60 carriers in 30 countries, with additional devices to be launched in 2011.

On 11 February 2011, at a press event in London, Microsoft CEO Steve Ballmer and Nokia CEO Stephen Elop announced a partnership between their companies in which Windows Phone would become the primary smartphone operating system for Nokia.

The event was largely focused on creating “a new global mobile ecosystem”, suggesting competition with Android and iOS by saying “It is now a three horse race”. Integration of Microsoft services with Nokia’s own services were announced; specifically that Bing would power search across Nokia devices, and an integration of Nokia Maps with Bing Maps, as well as Nokia’s Ovi store being integrated with the Windows Phone Marketplace. The partnership involves “funds changing hands for royalties, marketing and ad-revenue sharing”, which Microsoft later announced was, “measured in billions of dollars.” The first Nokia Windows phones, the Nokia Lumia 800 and Nokia Lumia 710, were announced in October 2011 at Nokia World 2011 event. [Wikipedia]

Despite a slow kickoff and bleak sales figures trough mid to late 2010 and early 2011, Windows 7 seems now poised to become the big challenger for the third position in the app dominance arena.

In December 2011, Microsoft’s Windows Phone Marketplace reached 50,000 applications, which means a growth of 10,000 applications in just over a month. Microsoft previously reached 40,000 apps in mid-November and jumped up to 45,000 apps in early December.

The apps come from over 13,000 publishers, with 57% of the apps available for free and the average price is $1.66 per paid application.

Microsoft’s Windows Phone Marketplace is growing at a steady rate. The Marketplace passed 15,000 apps in April just in time for its six month birthday
and reached 35,000 apps in October to mark a year of Windows Phone. Wp7applist.com says that 213 apps are updated on average each day. In the last 24 hours, 26 apps were updated and 73 were added. [WinRumors]

Windows Phone 7 launched on October 21 with 1,000 applications available in its first week on the market. Microsoft appears to be building up a good momentum amongst application developers. Microsoft recently finalized its Windows Phone 7.5 “Mango” update and has distributed it to 100% of existing eligible devices. Microsoft’s device partners have also started to release a number of new Windows Phone 7.5 devices, including the HTC Radar, HTC TITAN and Samsung Focus S. [WinRumors]

So, Windows Phone 7 is begining to sell and its app market is growing.
But what is it that makes Windows 7 an interesting bet for the immediate future?

There are three major characteristics of Windows Phone 7 that make it appealing for developers and brands.

a) Windows Phone 7 is innovative and beautifully designed.

The most important part of W7 design is that it doesn’t try to be an iPhone (which Android does).

W7 is, according to most observers, gorgeous. It manages a beautiful typography, great color interface, and great gestures.

And while carefully designed, it is not “perfect”. It plays around with little things, like cutting app names, or including small fractions of the next screen on the one the user is seeing.

Furthermore, Windows 7 escapes the “icon trap” (in which Android seems to have fallen), which will forever be dominated by the iPhone.

Most of it apps and screen popups use typographic signs, with letters and numbers instead of visual icons.

This has opened a path of new design opportunities to developers, designers and brand managers. Innovation is a powerful driving force for branding, as it generates intrigue, a feeling of freshness and engagement in consumers.

Newly designed apps are interesting apps, and interest is the key to catch a consumers’ eye.

b) The Investment Factor.

One of the reasons behind Win7 slow growth rates is the resource issue. It goes like this: since resources in mobile are scarce (limited budgets, lack of manpower, startup resources in developers, few programmers), developers usually point the assets they have towards already tested and more popular platforms. It’s the conservative side of innovators, if you can appreciate the irony.

As the most popular apps are slow to appear in the marketplace, so are consumers less eager to acquire the phones, creating a new vicious cycle.

On that subject, efforts by Microsoft and its “partner-in-evil” Nokia to amplify their apps inventory by luring developers with price incentives, are promising strategies.

According to the new schemes, Microsoft will take 30 percent of application sales revenue from programs sold in the Windows Store, an app marketplace that will be build into Windows 8, similar to what rivals such as Apple take from app sales in their stores. But Microsoft will take only 20 percent once an app makes more than $25,000. [CNET.COM]

The incoming introduction of a Windows Marketplace for PCs -like the Apple Mac App Store- is another incentive, as translating one app written for mobile into a desktop app is a good investment both for developers and brands.

Also, information arising in blogs point that both Microsoft and Nokia are headed for a “promotion tsunami” including USD 200 million in marketing investment.

c) The Nokia Factor

Although still tasting the bitter ashes of failure after the debacle of its Symbian operating system, Nokia is still a giant contestant in the device production and distribution universe.

It has economic resources, a great supply and sales chain, and years of experience in its track record.

Morgan Stanley’s announcement in December 2011 that it expects shipments of Nokia’s new Windows Phones to hit 37 million units in 2012, and 64 million units in 2013 are a sign of the times ahead.

Morgan Stanley also estimated sales for HTC’s Windows Phone handsets, which put together get shipments of 43 million this year and 74 million the next. And that’s just those two OEMs (Original Equipment Manufacturer) alone.

Nokia is said to be preparing a big comeback to the United States market, the one market from which the rest of the hemisphere is usually conquered.

Nokia and Microsoft will together spend over $130 million marketing the Lumia 900 just in the first half of 2012, and in the United States only. That figure includes $90 million aimed at TV, print, and digital advertising, with Nokia spending $60 million, or two thirds of the total front-line ad budget for just that one handset.[windowsprotipc.com]

And despite its financial woes (it posted a net loss of $1.4 billion on revenues of over $13 billion), its Windows phone sales are doing well: Nokia confirmed that it has sold “well over” 1 million Windows Phone handsets so far.

According to a December 2011 Bloomberg survey of more than 22 analysts, the Finnish company sold as many as 2 million handsets between November and December 2011 alone

Finally, its Lumia 900 was the starlet in last December’s CES trade show in Las Vegas.

There is still a long way to go before all of this decants into Latin America in general and Argentina and its neighbors in particular.

Yet, the signals are all there.

Based on this information, brands are recommended at this time to begin redirecting their efforts from RIM’s BlackBerry o.s. to the incoming Windows Phone 7 and Windows Phone 8 armada.

All carriers commercializing Windows Phone 7 devices in Argentina point to its good acceptance by consumers, despite its still high price (nearly USD 900).

Windows Phone 7 has a lot to demonstrate in the emerging markets (and the world), but its interest as a new platform for brands to engage with customers is not undeniable. It seems unstoppable.

While iPhone and Android-based phones will remain at the peak of the pyramid for a long time, the third place will most likely be occupied by Win7.

And may we kindly remind our audience that in business (moreover in growing ones), there is no fourth place.

Section 4: Facts and figures.

1) Growth of Windows Phone Marketplace. Dic 2011:

2) NPD Mobile Track Figures:

Top Five Handset Models Were All Smartphones in Q4 2010
Based on U.S. consumer purchases of mobile phones in Q4 2010, for the first time there were no feature-phone handsets in NPD’s top-five ranking. All top-selling mobile phone models were smartphones, as follows:

1. Apple iPhone 4
2. Motorola Droid X
3. HTC EVO 4G
4. Apple iPhone 3GS
5. Motorola Droid 2

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3) Morgan Stanley – December 2011.
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